Browsing by Author "Yada Sriwithurn"

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Smartphone Brand Image from China Affecting to Decision Buying of Bachelor Degree Students in the Bangkok Area

Chittima Chantharaphon; Yada Sriwithurn (Rajamangala University Of Technology Rattanakosin, 2018)

This research aims to study the brand image of smartphone phones from China which affect the decision to buy a smartphone from China by university students in Bangkok. A questionnaire has been used to collect data from ...