Browsing by Author "Wanlika Chatupayul"

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Factors that influence the customer’s loyalty of the mobile internet in Bangkok

Wanlika Chatupayul (Rajamangala University Of Technology Rattanakosin, 2016)

The objectives of this research were; to study influence of the perceived quality of goods and services on internet-on-mobile-phone customer loyalty; to study influence of the service marketing mix (7Ps) on internet-o ...