Browsing by Author "Tanyapak Tanachaipoltanit"

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USE OF SHOPPING MALLS’ APPLICATIONS AS A CUSTOMER ENGAGEMENT TOOL AND CONSUMERS’ TECHNOLOGY ACCEPTANCE

Tanyapak Tanachaipoltanit (Rajamangala University Of Technology Rattanakosin, 2019)

The purposes of this study were to compare levels of technology acceptance in the use of shopping malls’ applications and to investigate influencing factors of usage behaviors of the shopping malls’ applications. The ...