Browsing by Author "Sang, Mal Sawm"

Now showing items 1-1 of 1

Factors Influencing Customers’ Repurchase Intention for NIVEA Skincare Products in Bangkok

Sang, Mal Sawm; Kanthawongs, Penjira (Rajamangala University of Technology Rattanakosin, 2025)

This study investigates the factors influencing customer repurchase intention for NIVEA skincare products in Bangkok. The factors examined include social media influencers, brand trust, customer brand engagement, attitude ...