Browsing by Author "Papassorn Chatasingha"

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ONLINE ENTERTAINMENT TICKET BOOKING BEHAVIORS AND TECHNOLOGY ACCEPTANCE OF CONSUMERS IN BANGKOK METROPOLITAN REGION

Papassorn Chatasingha (Rajamangala University Of Technology Rattanakosin, 2019)

The purposes of this research were to compare levels of technology acceptance in the use of websites online entertainment ticket booking; and to identify influencing factors of usage behaviors of websites online entertainment ...