Browsing by Author "Mintra Jariyaporn"

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Perceived Value and Customer Loyalty of Inter Brand and Local Brand: Comparison Between Greyhound café and The Chocolate Factory

Mintra Jariyaporn (Rajamangala University Of Technology Rattanakosin, 2016)

The purposes of this research were to determine factors affecting perceived value and customer loyalty between an international brand and a local brand; and to evaluate service satisfaction of the international brand ...