Browsing by Author "Chiraphan Chitawa"

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BUYING BEHAVIOR OF CONSUMERS AT THE INSTITUTIONALLY OWNED AND PRIVATELY OWNED CONVENIENCE STORES

Chiraphan Chitawa (Rajamangala University Of Technology Rattanakosin, 2018)

The purposes of this research were to compare levels of customer satisfaction on services of institutionally owned and privately owned convenience stores; to determine factors affecting level of customer satisfaction on ...