Logistics and Supply Chain Management Strategies for Enhancing the Competiveness of Local Community Product, KhubuaTeenjok Hand-woven Cotton Skirt

Abstract

This research aimed to study the structure and operational process of Tai-Yuan Ratchaburi Agricultural Cooperative Ltd. in producing and distributing KhubuaTeenjok hand-woven cotton skirts; and to analyze relationship between logistics and supply chain management and competitiveness of KhubuaTeenjok hand-woven cotton skirt products in order to improve efficiency and effectiveness of Tai -Yuan Ratchaburi Agricultural Cooperative Ltd. Simple random sampling technique was applied using self-reported questionnaire of 216 cooperative members, 195 sales representatives, and 400 consumers. Data were analyzed by using descriptive statistical analysis and regression analysis. Major findings revealed that structure and operational process of cooperative on the aspect of production and sale of KhubuaTeenjok hand-woven cotton skirt products, manufacturing time, organizational management style, and source of material had statistically significant impact on competitiveness of the cooperative on the aspect of operation cost reduction and quality improvement; and logistic and supply chain management had statistically significant impact on competitiveness of cooperative. High standard delivery, good services, cost reduction, customer satisfaction, and flow of information and activity were positively and statistically related. The results implied that applying logistics and supply chain management can help improving competitive advantages in terms of cost reduction and customer satisfaction.