| dc.description.abstract | This research aimed to study (1) the status of economic and social development of farmers. (2) Analysis of
SWOT. And (3) Acceptance of the promotion of branding in Chalae Sub-district, Singhanakhon District, Songkhla
Province. The research method was based on structured interviews. The participants of the sample were 150
farmers. The statistics tool such as mean, maximum, minimum, average, and percentage and SWOT Analysis. The
study found that most of the farmers were male. There were Buddhists. There were married and primary
education. average income was less than or equal to 10,000 baht per month and had debts of over 50,000 baht.
The strength was the knowledge and experience of farming. Enough inputs Knowledgeable in pest control. There
was a group of farmers. Leadership is strong. And can produced and processing agricultural products within the
group. The weakness was that most of the farmers were very old. Descendants were not interested in farming.
Low yield per rai. Packaging was not beautiful to compare with competitors. There was no distinct brand identity.
Opportunity of the peasants. Environment conducive to farming. Water and irrigation systems Relevant agencies
and public sector support. Threats were famous competitors. Competitors have high capital to produce.
Machinery was expensive In the overall picture, farmers were recognizing the promotion of agricultural branding
at the level of deliberation. The Adoption of Promoting was evaluated. | en_US |
