Typeface Design For 150th Years Srisurywongse Regent Of Siam Project

Abstract

Research aims to typeface design for 150th years SriSurywongse Regent of Siam project. Based on document analysis, textbook history. Design concepts from personality summations. Work philosophy of Somdet Chaopraya Borom Maha Srisurywong with the principle of metaphor. Then design the character and check the result by focus group method. Then evaluate the user satisfaction of the font with a 5-level rating scale questionnaire and an open-ended questionnaire. The result of research is conceptual aspect: Somdet Chaopraya Borom Maha Srisurywong was a modern advanced concept. Western cultural coordinator with Eastern culture. Type character elements: The structure of the character is simple, modern, has a semi-universal Thai style. The combination of letters with a serif, similar latin font with Thai font without head. Design work has a set of letters in the name. Srisurywongse And the results of the quality check of the type. Typeface designed to represent the meaning of personality. Thai is semiinternational at a very high level ( = 4.44). In addition, the typeface designed to work in both headline and body fonts. In a very high level ( = 3.83) . For character style most agree that it can be adapted to a variety of content styles. The results are moderate ( = 3.48). In addition, respondents were satisfied with the standards of use with other operating systems and quality. At the highest level ( = 4.52). In the overall opinion on the form typeface at a high level ( = 4.08).