Guidelines for the design of souvenirs from woven line plastic fiber: ruean-thai jak-san group, sri-pran, sawang-ha, ang thong
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Date
2017Author
มยุรี เรืองสมบัติ
ดรุณรัตน์ พิกุลทอง
เกียรติพงษ์ ศรีจันทึก
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This research is a study of basic information as a design guidelines for the design of souvenirs from
woven line plastic fiber: ruean-thai jak-san group, sri-pran, sawang-ha, ang thong. The subjects in this study were
foreign tourists and local people were 50 to 50 people. Want to buy souvenirs from plastic scrap weaving thai
plastic boat group ang thong the tools used in this research was to survey different aspects of target audience
Reliability is .854. Statistical analysis was performed by percentage, mean, standard deviation, and questionnaire
to assess satisfaction in the use and marketing of souvenirs from wicker plastic scrap. In the process of evaluating
alternatives and the evaluation process compared to traditional souvenirs the two questionnaires reliability was
839 and .844, respectively statistical analysis was performed by means of percentage mean and tested the
hypothesis with the t-test statistic Dependent Sample.
The study concluded that.
1. Design package 1 is suitable for depositing the boss the second approach is suitable for relatives and
the third approach is suitable for family members.
2. Target audience selects the design of the souvenirs in approach 3.
3. The target audience is more satisfied with the new style than the original model in all aspects
statistically significant at the .05 level dealer satisfaction over the original model in almost every aspect except
the image that is environmentally friendly and new souvenirs are more effective than traditional souvenirs.