The decision and marketing strategy making about health food restaurants of among elderly: A case study clean food business at Clean-T Amphoe Hua Hin Changwat Prachuap Khiri Khan

Abstract

The purpose of this research was to study the decision and marketing strategy for making healthy food restaurants for the elderly. A case study for the clean food business at Clean – T ,Amphoe Hua Hin, Changwat Prachuap Khiri Khan. Secondly, the concept was to study the problems happening within the business and solve the issues in the process of the decisions to eat clean food. This quality active research used is Phenomenology. Data was collected through in-depth interviews and non-observing participants as well as studying documents and related research. The key information came from ten people. This breaks down as follows:- The entrepreneur of Clean-T Hua Hin, five of their employees and four older customers and related persons. The study found that the decision and marketing strategy for making healthy food restaurants for amongst the elderly there was an issue with the recognition of old age health problems, The old and elderly should change their behaviour in eating food which is healthier. This in turn, will help them have a better life and reduce the risk factors for disease and all the problems to public health. They need to sustain themselves and reduce household costs. One thing is the trend to eat healthy food for instance, clean food that is popular right now. The manager has introduced the concept of the marketing (7 P’s) in the distribution of food and goods, the restaurant focuses on fresh food, variety of products and a low pricing strategy. The owner has provided all of these things themselves. Clean – T Hua Hin has promoted the menu for the restaurant that has many healthy foods by the social media. The problem with this restaurant is the one-way online ordering service that doesn’t have the capability for servicing the customer, There are not enough raw materials especially in the rare food selection, Also employees have stolen recipes to sell for themselves. For the problems to be solved and to make a good impression and service for customers that will make customers want to come back again whether they choose the delivery service or the shop. They should cultivate the seed themselves. It is easy to recruit and try to meet the needs of the customers. Recruiting the right staff is important. Employ trusted staff who agree to never steal and protect the secret information of the business. Making sure there are enough raw materials including the rare food selection.