Marketing Strategy Model Of Organic Product For The Elderly Thai Organic Farm, Bang Paedistrict, Ratchaburi

Abstract

This research aimed to study the meaning of organic product, marketing strategy model oforganic product for the elderly and to study the problems and how to fix the problem. This research was qualitative research using Phenomenology Theory. Data were collected through in-dept interviews and non-observing participants. The key informants provider for 17 people, 1 partnerships and 6 employees and 10 customers. The study found that the meaning of organic product is the product of a farming system which avoids the use of man-made fertilisers, pesticides; growth regulators and livestock feed additivesand the production process will not affect nature and the environment. Marketing strategy use of the marketing mix 7P's. The problems found in the service is the location, distribution channels. The entrance is not yet clear, and the elderly are still having trouble to go around because the conditions are unfavorable to the elderly.