The Instruction and Continuation to Making the Ancient Rice Flow Mixed with Toddy Plam and Shredded Coconut of Teenager from Elderly People at Thai Dessert Shop By Grandmother Pongsi ,Samchuck Market 100 Years , Suphanburi

Abstract

This research aims to: 1) studyed the patterns and strategies to convey the ancient rice flow mixed with toddy plam and shredded coconut (Food Travel TV Channel ,2013) to teenager and other people from the store owner, inheritor and customer service dessert shop grandmother Pongsri. 2) the concept of marketed methods for suitable the current situation 3) problems and how to fix the marketed by observation without participation and in-depth interviews was the primary owner and recipient of the first customers to used the services of 22 people, the researchers found. Transfer recipe for maked the ancient rice flow mixed with toddy palm and shredded coconut to teenager and other people is supported by TV show Kruakhuntoi (JimJam, 2016) do. From interviewed with customers who come to the store, found a group of the rice flow mixed with toddy palm and shredded coconut known pastry shops from TV show Kruakhuntoi at least 15 people, representing 68.18% more than half of all those interviewed. As a result, young people and teenagers know more the ancient rice flow mixed with toddy palm and shredded coconut. It was transcribed and published the rice flow mixed with toddy palm and shredded coconut success and idea how the problems and how to resolved them. The support of food items such as tools to verify the tasted of the rice flow mixed with toddy palm and shredded coconut from dessert shop grandmother Pongsri. This was consistent with the psychological and social factors that affect consumer behavior (George N. Root III), the problems of distance. Due to the distance between the province and the province to sell candy at a distance apart. It might sweets and raw materials. The rotten and the ease of shopping for candy eggs from the shop because delicatessen grandmother Pongsri a storefront on offense. It is hard to shop for delicious and quality way is the best way to be. Branch in Bangkok To facilitate the travel of customers and shop owners. Including a decrease in marketing. It also published a new generation to discover Sweets and eggs were easily recognizable