| dc.description.abstract | This research aims to study factors and behaviors of elders who choose to use the store, and to study
marketing mix and stimulant that affects the elders to choose to use the store. This study is quantitative
research. The samples are 400 elders who used the store. Using statistical analysis were percentage, mean
standard deviation and chi-square. The results showed that the most customers was female between 66-70
years old, married, business owner with an average income between 30,000-50,000 bath per month. They usually
served at restaurants to get together. They usually came 1-2 times per month, between 04.00-06.00 p.m. and
length of service was about 2-4 hours per time. The cost each visited to the store about 1,000-3,000 bath per
time. The most necessary marketing mix were product, place, promotion and price and the most necessary
stimulant were physical characteristics, external stimuli and internal stimuli to choose to service at Siam Paragon
of elders. | en_US |
