| dc.description.abstract | This research. 1) To study the potential of the tourism industry in the West. 2) To study the
potential of MICE in the ASEAN Community.
The sample used in this study was divided into groups related to the potential of the
tourism industry in the western region. To develop as MICE City in the ASEAN community, namely
Hotel Entrepreneurs and tourism operators. For this method of data collection. The researcher
selected a total of 400 samples of purposive random sampling, comprising 200 hotel operators and
200 tourism operators, stratified by random sampling. Data collection tools were 5-level and openended
scale questionnaires. The mean value was 0.93. The statistics used for data analysis were
frequency, percentage, mean, standard deviation. T-test and Variance One-way analysis of Variances
The research found that 1) The results of comparing the personal characteristics of the
respondents, questioning the potential of the tourism industry in the West to develop MICE in the
Asian community, Different occupations have the potential of the western tourism service industry
to develop into MICE in different ASEAN communities. Statistically significant at the .05 level, 2)
Service Industry Potential in Western Tourism to Develop MICE City in the Asian Community Overall,
the level is very good. The highest average for seminars followed by conferences was tourism.
Exhibition in sequence 3) Problems and Obstacles on the Potential of the Tourism Industry in the
West to Develop MICE in the ASEAN Community According to the first responders. Is not known
MICE 42.86% followed by lack of professional staff. 28.57% of the respondents suggested that they
should encourage the development of the MEMS, 40%, followed by the MICE course. Accounted
for 20 percent. | en_US |
