Needs and Reasons to Study for Bachelor’s Degree of Faculty of Mass Communication Technology, Rajamangala University of Technology Phra Nakhon

Abstract

The objective of the research was to study needs and reasons for Bachelor’s degree of Faculty of Mass Communication Technology, Rajamangala University of Technology Phra Nakhon. The data were collected by using questionnaires sampling from 400 students who were high school education students and vocational certificate students. Data analysis employed frequency and percentage. The results of study showed that: the student collected to study in Technology Multimedia program (34.50%), Radio and Television Technology program (29.50%), Advertising and Publics Relation Technology program (24.50%), and Digital Journalism Information Technology program (16.50%). The student had reason to study for bachelor’s degree consisted of liking (88.0%), future career (65.75%), expenses/scholarships (26.75%), equipment availability (25.50%), university reputation (23.75%), parental requirements (8.50%), Teacher quality (2.75%), and others (1.25%).