Resolving Traffic Problem in The Eastern part Using Media

Abstract

Education Resolving traffic problems in the eastern part using media The purpose of this study was to investigate the factors that caused traffic jams in the eastern part of Thailand and to seek public relations in reducing traffic jams. This research is a qualitative research. Data Collection by The study began with the review of relevant data and research findings, and then explored areas of study. Include provinces Chonburi and Rayong by observing the problems. In combination with traffic volumes at intersections. After that, the survey was conducted by 3 related groups: 1) traffic police officer, 2) academic / expert group and 3) road user. Traffic jams occur in the east. The results show that there are four main factors affecting traffic congestion in the East. 1. Demand factor 2. Physical factor of the road 3. Management of the traffic 4. Behavior by the form of the media. The preferred ones are: 1) intelligent traffic sign 2) vinyl sign and 3) running lettering