Relationship Management with Alumni, Khon Kaen University Alumni Relations Office

Abstract

This research is to find away to develop and improve the management system of Khon Kaen University Alumni. This study involved by analyzing management of A universities in Thailand and abroad being Mahidol University, Chulalongkorn University, Srinakarinwirot University, Chiangmai University, Havard University, Yale University and Massachusetts Institute of Technology. And also interviewing the officers and management and Khon Kaen University Alumni. The research found that all the first class university give importance to creating alumni value and satisfaction to the alumni by creating developing and updating the alumni database continually and by creating activity so that the alumni can take part. Academic activity including entertainment, sport and music are used to improve communication and knowledge exchange. They strive to keep good and sustainable relationship such as create value to the alumni by providing information so that both the alumni and the current student can join in those activities by offering new activities and promoting and developing interesting activities they open opportunities and offered more. Chanel for student to be part of the alumni management must support the alumni activity, promote interaction regularly with student.