| dc.description.abstract | The objective of this research is to study the use of games to learn the aesthetics of Thai
tourism by using the Inner Rattanakosin Island as a case study. This focuses on the religious tourist
attractions relating to belief, faith and Thai ideals that consist of Wat Phra Kaew, The Reclining
Buddha Temple, Wat Arun, Bangkok City Pillar Shrine, wat ratchabophit temple, Sao Ching Cha, and
Golden Mount by using Yu-kai Chou – Gamification Framework as the basic concept for studying,
including 1. Define the target personas 2. Create Measurable Business Targets 3. Business
Ecosystem 4. Define the Game Mechanics 5. Interactive Personal 6. User Interface & User
Experience
The methodologies of this research comprise of 2 methods. Firstly, the qualitative research
method was triggered form the analysis of the Yu-Kai’s framework which brought about the
questionnaires for an In depth Interview. The next step was to find out the results by using the
quantitative research method. The Likert Scale 5 based on the sample size calculated with the
simplified formula for proportions of Yamane and the number of the tourists per proportional area
were applied in order to conclude the satisfaction of using game for tourism.
The results of the study on the framework of Yu-Kai’s game mechanics are presented in
several aspects including; 1. Define the target personas aspect: Games for learning the tourist
aesthetics can be applied to the creative media for foreigners to play (enjoyable and pleasant),
learn and absorb Thai culture and traditions. 2. Create Measurable Business Targets aspect: The
tourists will understand more about rules and Thai custom, and that will make them interested in
different cultures and want to visit Thailand. 3. Business Ecosystem aspect: The game can be the
channel for accommodation and food service industries to participate and start up their business
on virtual map in the game. 4. Define the Game Mechanics aspect: This game has 3 major levels of
playing system, 1) Imitating oneself and being able to dress suitably for Thai traditions 2) Being
able to select the virtual tourist attractions from a map and being able to chat with other players
in the virtual world. In addition, there are some Thai rules and regulations for making scores 3)
Connecting to business models of hotels and restaurants on the map which allow the players to
convert the scores to be a discount. 5. Interactive Personal aspect: In the virtual world of the
game, the players can connect with other people via chatting on Facebook. | en_US |
