Knowledge Management Model on Local Wisdom for Community-based Tourism Development in Prachuabkirikhan province, Thailand

Abstract

The objective of this research is for developing the knowledge management (KM) model on local wisdom for community-based tourism (CBT) in Prachuabkirikhan province. 3 research problems are 1) what is the component and process of KM? 2) is KM process related to TUNA model? and 3) how the local manages KM? Population is Karen tribal group in Pamark village, Salalai, Samroiyod, Prachuabkirikhan province and 30 wise men are willing specific chosen to be the sampling group. Qualitative participatory action research (PAR) is used for 1) studing local socio-cultural and natural context 2) developing KM model and 3) evaluating and assuring KM model. After that, semi-structured interview and questionnaire are used for collecting all information and related data to KM process and analyzed it with mean and percentage. Its result is: the KM model is emphasized in experience telling, learning deliberation and note taking. Friendly informal conversation is important together with knowledge worker and facililator are the main human factors approaching the succession of KM. Managing pattern and personal role are improved in flexible KM that enhances the local make a plan to establish Culture center and mixed learning route in their village by using local wisdom as the attractions. KM process of the local is considerably related to TUNA model and the experts agree with this model in very high level at 4.25 because it shows cleary steped, conecting and continuously management that is suited for using in high level at 3.67 while the KM satisfaction of the participants is also high at 4.40