| dc.description.abstract | This research used the process of the quantitative and qualitative
approaches, their are 4 aims of the research. 1) To studied the grew process of the
native rice. 2) To knew the product of the native rice. 3) To studied about the
acceptation of the costumer to the native rice. 4) To studied the expanded of the rice
grow area of the native rice of the agriculturist’s group. The research founded: their are
6 process to grow the native rice of the agriculturist’s group tumbon Rai Khoa Amphur
SamRoiYod Prachuap Khiri Khan Province. 1.Prepared the land to grow the rice. 2.
Prepared the seeds of the rice. 3. Look after the rice while it growing. 4. Collected the
rice’s seeds. 5. Take care the rice’s seeds after collected. 6. Sell the product. The
product of the Dok Pa Yom rice paddy are 35 kgs , and the Sung Hyod rice paddy are
600 kgs / rai .Most of the consumer in the Prachuap Khiri Khan Province that prefer the
Sung Hyod is women, 293 people in the ration of 62.2 between the age of 36-60 years
old 177 people in the ration of 46.1. the amount of the bachelor’s degree is 177
people in the ration of 30.5 Occupation agriculturist, government service and
stateenterprises/private., have the average amount is 128 people in the ration of 33.3.
The amount of the people who have salary between 10,001-15,000 bath, is 128 people
in the ration of 33.3. Consume Sung Hyod 1time 147 people in the ration of 38.3 , have
given the confess about the over all image of the Sung Hyod rice that the rice are in
the best level. ( x = 4.28) consider about the in come found out that in the best levelas well, average ( x = 4.55), secondly about the tests ( x = 4.36), and the package (
x = 4.20), about the quality of the sense ( x = 4.17) and and about the quality of
physical ( x = 4.15) respectively. All of the agriculturist want to expand their area to
grow the Sung Hyod rice, the total area is 50 rai. And their are 10 more pool the
became the member of this project in the learning canter. But about the Dok Pa Yom
rice; we don’t have enough seed to grow.
The population in this research are the agriculturist tumbon Rai Khoa Amphur
SamRoiYod Prachuap Khiri Khan Province and the staffs. The staffs the relate to this
research have 10 people is agriculturist tumbon Rai Khoa Amphur SamRoiYod 1 people,
mayor of the tomboy Rai Khao 1 people and the member of the municipality 2 people
the total is 14 people also all of them are sample group. And studied about how
people accept about the receive the costumer that consume the Sung Hyod rice in
Prachuap Khiri Khan Province. Decide the sample group by unknown population is 348
people, by Stratified Random Sampling. The level of the gear that use to test is 5 gear
quality check ( IOC ), and have an experiment with the group of people that similar to
the sample group 30 people. The confident level is .906 and analyze the data by the
computer program to find the frequency also the ration of the characteristic of people.
To find the average and avoid the standard of acceptation of the costumer to the Sung
Hyod rice, is the compose of : 1. Physical quality.
2. Sense quality.3. Packages.4. Teste. and 5. Overall image acceptation. | en_US |
