The conservation kisses to involve South natives : The case study of growwing Dawk Pa-yawm rice of agriculturist group Tumbol ria-kao amphur samrioyod Prachuap Khiri Khan province

Abstract

This research used the process of the quantitative and qualitative approaches, their are 4 aims of the research. 1) To studied the grew process of the native rice. 2) To knew the product of the native rice. 3) To studied about the acceptation of the costumer to the native rice. 4) To studied the expanded of the rice grow area of the native rice of the agriculturist’s group. The research founded: their are 6 process to grow the native rice of the agriculturist’s group tumbon Rai Khoa Amphur SamRoiYod Prachuap Khiri Khan Province. 1.Prepared the land to grow the rice. 2. Prepared the seeds of the rice. 3. Look after the rice while it growing. 4. Collected the rice’s seeds. 5. Take care the rice’s seeds after collected. 6. Sell the product. The product of the Dok Pa Yom rice paddy are 35 kgs , and the Sung Hyod rice paddy are 600 kgs / rai .Most of the consumer in the Prachuap Khiri Khan Province that prefer the Sung Hyod is women, 293 people in the ration of 62.2 between the age of 36-60 years old 177 people in the ration of 46.1. the amount of the bachelor’s degree is 177 people in the ration of 30.5 Occupation agriculturist, government service and stateenterprises/private., have the average amount is 128 people in the ration of 33.3. The amount of the people who have salary between 10,001-15,000 bath, is 128 people in the ration of 33.3. Consume Sung Hyod 1time 147 people in the ration of 38.3 , have given the confess about the over all image of the Sung Hyod rice that the rice are in the best level. ( x = 4.28) consider about the in come found out that in the best levelas well, average ( x = 4.55), secondly about the tests ( x = 4.36), and the package ( x = 4.20), about the quality of the sense ( x = 4.17) and and about the quality of physical ( x = 4.15) respectively. All of the agriculturist want to expand their area to grow the Sung Hyod rice, the total area is 50 rai. And their are 10 more pool the became the member of this project in the learning canter. But about the Dok Pa Yom rice; we don’t have enough seed to grow. The population in this research are the agriculturist tumbon Rai Khoa Amphur SamRoiYod Prachuap Khiri Khan Province and the staffs. The staffs the relate to this research have 10 people is agriculturist tumbon Rai Khoa Amphur SamRoiYod 1 people, mayor of the tomboy Rai Khao 1 people and the member of the municipality 2 people the total is 14 people also all of them are sample group. And studied about how people accept about the receive the costumer that consume the Sung Hyod rice in Prachuap Khiri Khan Province. Decide the sample group by unknown population is 348 people, by Stratified Random Sampling. The level of the gear that use to test is 5 gear quality check ( IOC ), and have an experiment with the group of people that similar to the sample group 30 people. The confident level is .906 and analyze the data by the computer program to find the frequency also the ration of the characteristic of people. To find the average and avoid the standard of acceptation of the costumer to the Sung Hyod rice, is the compose of : 1. Physical quality. 2. Sense quality.3. Packages.4. Teste. and 5. Overall image acceptation.