STUDENT SATISFACTION ON OCCUPATIONAL TRAINING OF STUDENTS MAJOR RETAIL BUSINESS, PANYAPIWAT TECHNOLOGICAL COLLEGE : COMPARISON CASE STUDY BETWEEN VOCATIONAL CERTIFICATE 1 AND 3

Abstract

The purposes of this research were to compare the satisfactions of students which has different grade level ; and to study factors affecting student satisfaction to .occupation in the establishment vocational certificate of student major retail business Panyapiwat Technological, College. Conceptual framework is based on American Customer Satisfaction Index (ACSI) Stratified random sampling technique was applied to select 482 split ratio Follow class level and simple random sampling classified by vocational certificate grade 1 and grade 3 152 to answer self - reported questionnaire. Data was analyzed by Principal Component Analysis : PCA analysis consisted of Cronbach Alpha, Independent Sample t-test , test of relationship between two groups, One Way Anova more than two groups and test research hypothesis by Pearson Correlation. Research findings revealed that : Sex and Age was different affected Perceived Quality of Occupational Training, Loyalty to Occupational Training in the establishment at the differ statistically significant, the different class affected to the Expectation to Occupational Training, Perceived Quality of Ooccupational Training, Perceived Value of Occupational Training, Perceived Value to Occupational Training, Satisfaction to the Service Received, Loyalty to Occupational Training in the Establishment, the problems to service occupational training did not differ at the statistically significant, the different establishment of occupational training affected Perceived Quality of Occupational Training, Perceived Value of Occupational Training, Perceived to Occupational Training, Satisfaction to the Service Received, Loyalty to Occupational Training in the Establishment at the differ statistically significant, Working Period affected to Expectation to Occupational Training, Perceived Quality of Occupational Training, Perceived Value of Ooccupational Training, Perceived to Occupational Training, Satisfaction to the Service Received, Loyalty to Occupational Training in the Establishment, the problems to service Occupational Training at the differ statistically significant and result of hhypothesis testing findings revealed that Customer Expectations has a positive effected to Perceived Quality, Perceived Value, Customer Satisfaction, Perceived Quality has a positive effected to Perceived Value, Customer Satisfaction, Perceived Value has a positive effected to Customer Satisfaction, Image has a positive effected to Perceived Quality, Customer Satisfaction, Customer Satisfaction has negative effected to Customer Complaints , Customer Satisfaction has a positive effected to Customer Loyalty and Customer Loyalty has a positive effected to image that this is based on American Customer Ssatisfaction Index (ACSI)