DEVELOPMENTAL STRATEGIES FOR COMMUNITY ENTERPRISES WITH THE SUFFCIENCY ECONOMY PHILOSOPHY : A CASE OF HUAI SAT YAI SUBDISTRICT HUAHIN DISTRICT PRACHUAP KHIRI KHAN PROVINCE

Abstract

The purposes of this study were to ; assess the development of community enterprises with the sufficiency economy philosophy ; identify the influences of different personal factors on the development of community enterprises with the sufficiency economy philosophy ; explain the relationship between knowledge of sufficiency economy philosophy and developmental strategies for community enterprises based on the philosophy of sufficiency economy, and ; explain the relationship between environmental conditions and developmental strategies for community enterprises based on the philosophy of sufficiency economy. This study employed a quantitative design. The sample included 109 members of community enterprises in Huai Sat Yai Subdistrict, Hua Hin District, Prachuap Khiri Khan Province.Data were collected through questionnaires and statistically analyzed using frequency, percentage, mean, standard deviation, t-test, one-way ANOVA, and Pearson correlation coefficient. Results revealed that ; the overall development of community enterprises using the sufficiency economy philosophy was high with a mean score of 3.79 ; different personal factors showed no influence on the developmental strategies for community enterprises using the sufficiency economy philosophy ; knowledge of sufficiency economy philosophy was poorly correlated with the developmental strategies for community enterprises using the sufficiency economy philosophy at the .01 significance level, and ; environmental conditions were moderately associated with the developmental strategies for community enterprises using the sufficiency economy philosophy at the .01 significance level.