Factor of Performance and Effort Expectation towards Payment Behaviors Via Mobile Application

Abstract

This research objective is 1) To study the factors of performance expectations And efforts to influence payment behavior via mobile phones 2) To study payment behavior via mobile phone Of users in Nakhon Pathom Province. The population used in this study are users of mobile payment systems. Phutthamonthon District Nakhon Pathom Province. The size of the sample group is 400 persons. The research instrument is a questionnaire. Data collection by random sampling. The statistics used are percentage, mean, standard deviation. Coefficient of variation, chi-square value, one-way anova, statistical data analysis using SPSS program. This research determines statistical significance at the level of 0.05. Analysis of personal factors data of respondents Found that Performance Expectations Overall at a high level with an average of 4.10. Effort Expectation Overall at a high level with an average of 3.99. Attitude is classified according to the conceptual aspect. Overall at a high level With an average of 4.02, classified by feelings Overall at a high level With an average of 4.02, classified by action Overall at a high level With an average of 4.00 and the respondents give importance to the behavior, intention and use Overall at a high level With an average of 3.96