Components of Technology Acceptance Influencing the Behavior of Using the Service to Buy Products Via Mobile Phone Applications from Tesco Lotus Users in Nakhon Pathom Province

Abstract

The objective of this research is to know the components of accepting the use of technology that influences the use of electronic money. From users of Tesco Lotus, Nakhon Pathom Province. From the research results, it was found that the information about personal factors of the respondents, it was found that the majority of respondents were female, 50.70 percent, aged 26 - 35 years, 32.90 percent, bachelor degree education 44.40 percent, single status 67.10 percent, most were 42.90 percent and average income 10,000-20,000 baht per month 38.00 percent. If considering the components of Performance Expectancy found that in the overall picture, the mean of the indicators was 3.85. The composition of Effort Expectancy in the overall use is 3.77. The overall Social Influence factor has an average of 3.92. Elements of the Facilitating Conditions, the average value is 3.99. For the Behavior Intention with an overall average of 3.81