| dc.description.abstract | This study purpose 1. To know the satisfaction. Influence on the use of electronic money through
the Rabbit Card. 2. To know the trust. Influence on the use of electronic money through the Rabbit Card.
And 3. to recognize service awareness. Influence on the use of electronic money through the Rabbit Card.
The population used in this study is the population of Major Cineplex. The instrument used in the study
was a questionnaire collected by interview. Statistics used are percentage, mean, standard deviation. And
coefficient of variation Statistical analysis was performed using the software program. This research was
statistically significant at the 0.05 level. 1 ) . The analysis of personal data showed that the users of
electronic payment via the card at the Major Cineplex cinema in Nakhon Pathom province were mostly
female. Bachelor's degree Student / Student / Student Average monthly income 10,001-20,000 Baht, and
mostly single marital status. 2 ) The results of the data analysis on product and service satisfaction
showed that the average data analysis standard deviation And coefficients of variation in the level of
opinion on the quality of service, products and services. The mean of standard deviation was 4 . 1 2 . The
standard deviation was 0.58 and the coefficient of variation was 0.14. 3) The results of the data analysis
of communication trust showed that the average data analysis standard deviation And coefficients of
variation in the level of feedback toward communication trust factors. The mean value was 4 . 1 4 , the
standard deviation was 0.54, and the coefficient of variation was 0.13. 4) The results of the data analysis,
standard deviation The coefficients of variation in behavioral intentions on personal factors were 4 . 1 2 ,
standard deviation 0 . 4 6 , and coefficient of variation of 0 . 1 1 for the effect. Considered by the factors of
behavioral intent (Behavior Intention) on personal factors (Personal Factor) level of satisfaction. From user
has to introduce more people to pay without cash. Overall, the average score was 4.23 | en_US |
