Photo Book for Advertising of Vanilla Factory Café and Restaurant HuaHin, Prachaup Khiri Khan

Abstract

The restaurants and cafe businesses use various strategies to promote public relations to be different from competitors. The attracting customers using advertising media, public relations media, or Brand Story to tell the story about brand, product or service that consumer are impressed or bound to that brand, product or service. Photo Book for advertising Vanilla Factory café and restaurant Hua Hin, Prachuap Khiri Khan Province is the tools to tell the story of Vanilla Factory café and restaurant, the story of food is the recommended menu of the restaurant. This research aims to develop a photo book for advertising Vanilla Factory restaurant in Hua Hin District, Prachuap Khiri Khan Province. In order to help promote sales to Vanilla Factory café and restaurant and increase communication potential with customers. The sample group used to assessment was 3 experts in advertising media, 3 experts in photography and customers of Vanilla Factory café and restaurant. The result showed that the quality of photo books for advertising Vanilla Factory is good level (average = 4.36). Consumers' satisfaction toward the picture books for advertising DD shop is in satisfied level (average = 3.83).