The Efficiency of Electronic Word–of-Mouth for Healthy Chili Paste Website

Abstract

This research aims: 1) to develop the website of healthy chili paste 2) to evaluate the efficiency of electronic word of mouth. 3) to evaluate the satisfaction of website visitors, The instruments used were 1) website, chili paste for health (chiliforyou.com) 2) tracking program website. 3) questionnaire on satisfaction evaluation, population, and sample are the internet users by were the 480 samples. They were using the online questionnaire to measure satisfaction. The statistics based on the data analysis is an average value and standard deviation percent, The research found that 1) Site chili healthy (Chiliforyou.com) with information about the chili and chili ingredients in the making. 2) the performance of communications, the electronic buzz for the site. chiliforyou.com, The communication channels of Facebook, promote via the Facebook page result all visitors 7,703 people And connecting visitors to the site by all visitors 1,525 people There are several pageviews 4,430 sessions. 3) The satisfaction in 4 aspects; Website design, the design of infographics, the content of the infographics and quality of website content total satisfaction was at the highest level. It concluded that the efficiency of electronic word-of-mouth communication for the site chiliforyou.com. The promoted through the facebook fan page. The site is known for its online social media.