| dc.contributor.author | Patcharee Wongrueng | en_US |
| dc.contributor.author | Thanyanan Worasesthaphong | en_US |
| dc.date.accessioned | 2019-11-12T08:22:14Z | |
| dc.date.available | 2019-11-12T08:22:14Z | |
| dc.date.issued | 2019 | |
| dc.identifier.uri | http://repository.rmutr.ac.th/123456789/1154 | |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/1154 | |
| dc.description.abstract | The purpose of this research was to determine factors affecting customer satisfaction/loyalty of
HomePro and Globalhouse Conceptual framework was based on American Customer Satisfaction Index Model.
Stratified random sampling technique was applied to select 407 customers to answer self-reported questionnaire.
Data were analyzed by Linear Regression Model. Research findings revealed that factors that significantly affected
customer satisfaction of HomePro and Globalhouse consisted of perceived quality and image. | en_US |
| dc.language.iso | TH | en_US |
| dc.publisher | Rajamangala University Of Technology Rattanakosin | en_US |
| dc.subject | American Customer Satisfaction Index Model | en_US |
| dc.subject | HomePro | en_US |
| dc.subject | Globalhouse | en_US |
| dc.title | Factors Affecting Customers Satisfaction on Product of HomePro and Globalhouse | en_US |
| dc.title.alternative | ปัจจัยที่ส่งผลต่อความพึงพอใจของลูกค้าจากการซื้อสินค้าของโฮมโปรและโกลบอลเฮาส์ | en_US |
| dc.type | Article | en_US |
