Factors Affecting Customers Satisfaction on Product of HomePro and Globalhouse
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Date
2019Author
Patcharee Wongrueng
Thanyanan Worasesthaphong
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The purpose of this research was to determine factors affecting customer satisfaction/loyalty of
HomePro and Globalhouse Conceptual framework was based on American Customer Satisfaction Index Model.
Stratified random sampling technique was applied to select 407 customers to answer self-reported questionnaire.
Data were analyzed by Linear Regression Model. Research findings revealed that factors that significantly affected
customer satisfaction of HomePro and Globalhouse consisted of perceived quality and image.