| dc.contributor.author | Suree Peeranarong | en_US |
| dc.contributor.author | Thanyanan Worasesthaphong | en_US |
| dc.date.accessioned | 2019-11-12T03:18:26Z | |
| dc.date.available | 2019-11-12T03:18:26Z | |
| dc.date.issued | 2019 | |
| dc.identifier.uri | http://repository.rmutr.ac.th/123456789/1148 | |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/1148 | |
| dc.description.abstract | This research was conducted to Study the factors that affect the image of the users of communication
applications Of application lines and applications for Facebook Messenger In the area of Hua Hin district
Prachuap Khiri Khan Province With a conceptual framework of research from American Customer Satisfaction
Index model The research found that User loyalty, application services for communication Has a positive effect
on the image of the service users at the 0.01 level Which factors that affect the image consist of reliability,
application requests Security and speed in receiving and sending data for information, and can set privacy at
many levels. | en_US |
| dc.language.iso | TH | en_US |
| dc.publisher | Rajamangala University Of Technology Rattanakosin | en_US |
| dc.subject | Image | en_US |
| dc.subject | American Customer Satisfaction Index model | en_US |
| dc.title | Factors Affecting to Image of Application Services for Communication of Application Line and Application Facebook Messenger in Hua Hin District, Prachuapkhirikhan | en_US |
| dc.title.alternative | ปัจจัยที่ส่งผลต่อภาพลักษณ์ของผู้ใช้บริการแอพพลิเคชั่น เพื่อการสื่อสารของแอพพลิเคชั่นไลน์กับแอพพลิเคชั่นเฟสบุ๊คแมสเช็นเจอร์ ในเขตพื้นที่อำเภอหัวหิน จังหวัดประจวบคีรีขันธ์ | en_US |
| dc.type | Article | en_US |
