Factors Affecting to Image of Application Services for Communication of Application Line and Application Facebook Messenger in Hua Hin District, Prachuapkhirikhan

Abstract

This research was conducted to Study the factors that affect the image of the users of communication applications Of application lines and applications for Facebook Messenger In the area of Hua Hin district Prachuap Khiri Khan Province With a conceptual framework of research from American Customer Satisfaction Index model The research found that User loyalty, application services for communication Has a positive effect on the image of the service users at the 0.01 level Which factors that affect the image consist of reliability, application requests Security and speed in receiving and sending data for information, and can set privacy at many levels.