Satisfaction of the Customer Using Services from an Environmentally Friendly Hotel Compared with Non - Environmentally Friendly Hotel in Prachuabkhirikhan Province

Abstract

In the hospitality business, satisfaction index of service is at the heart of the business. That can point out the level of satisfaction in the services, there is an important component that makes the level of satisfaction of the users. Based on the conceptual framework of American Customer Satisfaction Index model the level of satisfaction from an environmentally friendly hotel and users of non - environmentally friendly hotel .The concept of satisfaction measurement can also tell the factors that affect the satisfaction of the hotel services. The results in factors that significantly affected services consist of perceive quality, perceived value and image of the hotel.