| dc.contributor.author | Amporn Sriphirom | en_US |
| dc.contributor.author | Thanyanan Worasesthaphong | en_US |
| dc.date.accessioned | 2019-11-12T03:08:14Z | |
| dc.date.available | 2019-11-12T03:08:14Z | |
| dc.date.issued | 2019 | |
| dc.identifier.uri | http://repository.rmutr.ac.th/123456789/1146 | |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/1146 | |
| dc.description.abstract | The purposes of this research were to reveal factors determining opportunity of revisiting customer
of Seven-Eleven convenience stores and Tesco Lotus Express in Muang Prachuapkhirikhan area. Conceptual
framework which is applied from the index model of the customer satisfaction. The data is collected by using
the stratified sampling from 400 people to answer self-reported questionnaire. Data were analyzed by bivariate
analysis and Ordered Probit model analysis. The result of the research can be concluded that the factors such
as image, satisfaction, and loyalty factors had a positive effect on the opportunity to reuse with statistical
significance. | en_US |
| dc.language.iso | TH | en_US |
| dc.publisher | Rajamangala University Of Technology Rattanakosin | en_US |
| dc.subject | Satisfaction | en_US |
| dc.subject | Seven-Eleven Convenience Stores | en_US |
| dc.subject | Tesco Lotus Express | en_US |
| dc.title | Factors Affecting the Revisiting Services of Seven Eleven Convenience Stores and Tesco Lotus Express in Muang Prachuapkhirikhan Area | en_US |
| dc.title.alternative | ความพึงพอใจในการกลับไปใช้บริการซ้ำที่มีต่อร้านเซเว่นอิเลฟเว่น และร้านเทสโก้ โลตัส เอ็กซ์เพรส ในเขตเทศบาลเมืองประจวบคีรีขันธ์ | en_US |
| dc.type | Article | en_US |
