Factors Affecting the Revisiting Services of Seven Eleven Convenience Stores and Tesco Lotus Express in Muang Prachuapkhirikhan Area

Abstract

The purposes of this research were to reveal factors determining opportunity of revisiting customer of Seven-Eleven convenience stores and Tesco Lotus Express in Muang Prachuapkhirikhan area. Conceptual framework which is applied from the index model of the customer satisfaction. The data is collected by using the stratified sampling from 400 people to answer self-reported questionnaire. Data were analyzed by bivariate analysis and Ordered Probit model analysis. The result of the research can be concluded that the factors such as image, satisfaction, and loyalty factors had a positive effect on the opportunity to reuse with statistical significance.