The Development of Cultural Tourism Website in Phetchaburi Province Using Augmented Reality

Abstract

The purpose of this research was 1) 1) To develop of cultural tourism website in Phetchaburi province using augmented reality. 2) To measure the effectiveness of the cultural tourism Website And 3) To assess the satisfaction of users of the Website, cultural tourism. Use the tools in research. 1) Cultural tourism Website, 2) Google Website analytic tracking program And 3) Satisfaction evaluation form Population and sample of Internet ordinarily users is a random sample, the sample number of 400 coincidence Data were analyzed by using percentage and standard deviation. Moreover, the development tourism website was culturelandmark. com nevertheless provide information on cultural attractions in Cha-am, Phetchaburi. The performance of all visitors to 1,642 people. The number of pages viewed 13,958 times, Read 01: 04 min duration. Moreover, the result of evaluating the satisfaction of website in 3 aspects; Augmented Reality, design, and usability of the website It founded that all aspects were at a high level. When considered each aspect it found that design was high level. Consequently, the development of cultural tourism website in Phetchaburi province using augmented reality that as promoting cultural tourism And beneficial to the Internet.