| dc.description.abstract | The main objective of this research is: 1) to development of dairy products website for
the Thai-Danish cooperative dairy Prachuap Khiri Khan limited , 2) to measure the performance of the
website with the search engine, and 3) to evaluate the satisfaction for visitors website. The research tools
used for this study were: 1) the dairy products website, 2) Google search engine, and 3) satisfaction
questionnaire evaluation form completed by randomly selecting a group of users, from the population of
internet users, from a pool of 385 people. The statistics used for the data analyses are percent values,
averages, and standard deviations. The results revealed that with the development of the Thai-Danish
Cooperative Dairy Prachuap Khiri Khan co., Ltd (www.thaidenmarkprachuap.com) present information
displayed through 474 infographic media pictures and a fully-functioning official public relations webpage
operated through Facebook, 2) the effects of the Google search engine rankings using 10 keywords
previously selected keywords search terms, showed that the Thai-Danish Cooperative Dairy Prachuap Khiri
Khan co., Ltd. website had resulted in the first page positioning and accounted for 90 percent of overall
search results, 3) the satisfaction in 3 aspects; user interface (UI), experience of users (UX) and
3) infographics that are available on site, proved that all aspects were at high level. In conclusion, the
development of the dairy products website for the Thai-Danish Cooperative Dairy Prachuap Khiri Khan
co., Ltd affected that Google search engine rankings and efficient actually works. | en_US |
