Production of public relations media via website

Abstract

This research is the development of public relations information, news and activities of Laksasubha Hua Hin Hotel.Through the website to promote the WordPress blog with the purpose of 1) to produce public relations media via the website in case of Laksasubha Hua Hin 2 ) to measure the effectiveness of public relations websites Laksasubha Hua Hin Hotel and 3) to evaluate the satisfaction of users Per website In order to promote and publicize the hotel to be more known to the general public by using multimedia media in the form of graphics to be used in public relations And using illustrator CS6 program to design and develop multimedia media to be interesting And then performed to measure the effectiveness of the website and evaluate the satisfaction of users of the website. To bring suggestions to improve the website further The sample group used was Staff of Laksasubha Hua Hin Hotel and Internet users, totaling 400 people. The tools used in the research consisted of 1) public relations media, 2 ) satisfaction evaluation form on the website, the results of the research showed that the evaluation of website performance Has a bounce rate of 8.21% and the number of visitors to the website is 6,580 people and from the results of the assessment of satisfaction Divided into 3 aspects 1) quality of content 2) design, illustration and formatting 3) efficiency of use, usage found that the public relations website There is a high level of satisfaction in using the website as a whole. With an average of 4.39