To Development of Rice’s Give Set Packaging to Create Product Value

Abstract

This research is the development of Rice’ s Give Set packaging to create product value of the packaging will be able to identify the type of rice and rice clearly. Under the Thai Modern Concept with a mix of modern with Thailand. Republics the main goal will be a group of foreign tourists and a group of Healthy people, healthy by packing material to come out in the form of a GIFT BOX, which can be SET as a souvenir. By the box was designed to be strong and stand out of the packaging make consumers and foreign tourists interest in purchasing goods. Make help add value to the product. Tools used in the research are the packaging and the questionnaire, satisfaction with the packaging, using a sample of company personnel is universal rice co. Ltd., number 30 people by purposive sampling statistics that are used in the analysis include the average and standard deviation The research found that the assessment results, satisfaction and rice packaging lengthen from sets of satisfaction surveys using a questionnaire consists of 3 aspect of structural design, packaging design,graphics on the packaging and the packaging utility finds that the users are satisfied with the products packaging type rice gift set to create value is high level. By average ( 𝑥𝑥̅ ) = 4. 29, and with standard deviation = 0.6.