A Study of Satisfaction for the Presentation of Information in the Media Format Motion Graphics. Case Study: Absolute World Group co., Ltd.

Abstract

This research aims to develop 1) media, motion graphics for the presentation of information on the organization. Case Study of The Absolute World Group Co., Ltd. 2) satisfaction toward the media, motion graphics for the presentation of information on the organization. Research tools include: 1) to the media motion graphics to present information. Case Study of The Absolute World Group Co., Ltd. 2) satisfaction of users of the media, motion graphics. Samples used in research, include student and employee of the company. Absolute world, media, limited number of 30 people with a specific selection method using the statistical analysis is the average value (𝑥𝑥̅ ) and standard deviation (S.D.) The results of this research have found that the results of the development of the media, motion graphics, presentation of information. 3.22 min-length contains the main topic is the company logo, company history, vision, mission, core values, business activities of the company guide, the regulations of the company, company address and contact of the company. To assess the satisfaction of users of the media, motion graphics, the presentation of information on the organization. Break out the assessment result is 5 1) design 2) content 3) story 4) operation of the audio narration and sound effects 5) utility, which has a value, the average satisfaction level, including a 5-level side (𝑥𝑥̅ = 4.39, S.D. = 0.46) by the beneficial use. Average satisfaction (𝑥𝑥̅ = 4.60, S.D. = 0.45)