DSpace Repository
DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
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Research on the Characteristics and Influencing Factors of Travel Consumption Behavior of College Students in Qujing
(Rajamangala University of Technology Rattanakosin, 2024)The objectives of this research were (1) to investigate the relationship between social media usage and academic performance among college students, (2) to explore the role of procrastination in this relationship, and ... -
Research on the impact of consumers’ product knowledge and environmental awareness on consumers' perceived value
(Rajamangala University of Technology Rattanakosin, 2023)In this paper, we explore whether green marketing can effectively enhance consumers' perceived value. We also analyze how product knowledge and environmental awareness enhance the role of green marketing behavior on ... -
The Influencing Factors and Countermeasures of Distance Learners' Online Learning
(Rajamangala University of Technology Rattanakosin, 2023)The objectives of this research/study were1.This paper takes Chinese distance learners as the object of investigation, combined with the previous research hypothesis, determines the measurement dimension of the influence ... -
Service Marketing Strategy of Health Management Industry Based on Consumer Behavior Analysis: Guokang Health
(Rajamangala University of Technology Rattanakosin, 2023)To actively respond to the implementation of the strategy of "Healthy China 2030 Plan Outline" of The State Council, the adjustment of the health policy in the new era (the Law on the Promotion of Basic Medical Care and ... -
The Development of Thailand’s Tourism in the Post-epidemic Era: Chinese Tourists’ Market Perspective
(Rajamangala University of Technology Rattanakosin, 2023)With the rapid growth of the global economy, international tourism has become a part of the world's continuously developing economy. International tourism also plays an important role in a country's international foreign ...
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