dc.contributor.author | Papitchaya Makarangkurn | en_US |
dc.date.accessioned | 2018-11-02T02:44:44Z | |
dc.date.available | 2018-11-02T02:44:44Z | |
dc.date.issued | 2016 | |
dc.identifier.uri | http://repository.rmutr.ac.th/123456789/961 | |
dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/961 | |
dc.description.abstract | The purposes of this research were; to determine factors that influence on Internet
Banking acceptance; and to study the perception of risks and the trust of using Internet
Banking services as well as to understand choice behavior of using such services in Thayang
District area of Phetchaburi Province. Conceptual framework is based on Technology
Acceptance Model (TAM).
Simple random sampling technique was applied to select 222 customers using
Internet banking in Thayang District area of Phetchaburi Province to answer self-reported
questionnaire. Data was analyzed by bivariate statistical analysis consisted of t-test, F-test,
and correlation analysis.
Research findings revealed that; factors influencing Internet Banking acceptance
were The Perceived Ease of Use (PEOU) and the Perceived Usefulness (PU) of Internet
Banking; both have a positive influence on Attitude Towards Behavior (ATT) in using Internet
Banking for financial transactions; and the Injunctive Norm (INorm) and the Descriptive Norm
(DNorm), both have a positive influence on the Subjective Norm (SNorm) in the Behavior
Intention of using Internet Banking for financial transactions which has a positive influence
on Usage Behavior. However, if users are aware of the Perceived Risk in using Internet
Banking for financial transactions, it will create a negative influence to the Behavior Intention
and the Usage Behavior of using Internet Banking at statistically significant level of 0.01. | en_US |
dc.language.iso | TH | en_US |
dc.publisher | Rajamangala University Of Technology Rattanakosin | en_US |
dc.subject | Technology Acceptance Model | en_US |
dc.subject | Attitude toward Behavior | en_US |
dc.subject | Behavior Intention | en_US |
dc.title | Factors of Internet Banking acceptance of GSB and of K-Cyber in Thayang District, Phetchaburi Province | en_US |
dc.title.alternative | ปัจจัยที่มีผลต่อการยอมรับเทคโนโลยี Internet Banking กรณีศึกษา GSB กับ K-Cyber ในอำเภอท่ายาง จังหวัดเพชรบุรี | en_US |
dc.type | Independent Study | en_US |