dc.contributor.author | Nuttaya Huttapun | en_US |
dc.date.accessioned | 2018-10-31T03:33:57Z | |
dc.date.available | 2018-10-31T03:33:57Z | |
dc.date.issued | 2016 | |
dc.identifier.uri | http://repository.rmutr.ac.th/123456789/947 | |
dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/947 | |
dc.description.abstract | The purposes of this research were; to study the Users’ Satisfaction of using KTB
NETBANK and K-CYBER BANKING/ K MOBILE BANKING PLUS services for developing the
system to meet the needs, and; to study customers’ loyalty that influences on the
volume of KTB NETBANK and K-CYBER BANKING/ K MOBILE BANKING PLUS service usages.
This research applied American Customer Satisfaction Index ( ACSI) model as a research
framework.
Simple random sampling technique was applied to select 566 customers of KTB
NETBANK and K-CYBER BANKING/ K MOBILE BANKING PLUS in Bangkok Metropolitan Area
to answer self-reported questionnaire. Data was analyzed by bivariate analysis consisted
of t-test, F-test, and correlation analysis.
Research findings revealed that; K-CYBER BANKING/ K MOBILE BANKING PLUS
customer satisfaction was statistically significant higher than that of KTB NETBANK ; Value
of service , Quality of service and Expectation of service had statistically significant
relationship with customer satisfaction, and customer satisfaction had statistically
significant relationship with customer loyalty. | en_US |
dc.language.iso | TH | en_US |
dc.publisher | Rajamangala University Of Technology Rattanakosin | en_US |
dc.subject | User satisfaction | en_US |
dc.subject | KTB Netbank | en_US |
dc.subject | K - Cyber Banking/K- Mobile Banking PLUS | en_US |
dc.title | Independent Study Title Consumer Satisfaction for KTB NETBANK and K-CYBER BANKING/ K MOBILE BANKING PLUS Users in Bangkok Metropolitan Area | en_US |
dc.title.alternative | ความพึงพอใจของผู้ใช้บริการ KTB NETBANK และ K - CYBER BANKING/K - MOBILE BANKING PLUS ในกรุงเทพมหานครและปริมณฑล | en_US |
dc.type | Independent Study | en_US |