dc.contributor.author | Nattida Nettip | en_US |
dc.date.accessioned | 2018-10-31T03:11:41Z | |
dc.date.available | 2018-10-31T03:11:41Z | |
dc.date.issued | 2016 | |
dc.identifier.uri | http://repository.rmutr.ac.th/123456789/945 | |
dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/945 | |
dc.description.abstract | The purposes of this research were to study factors which affected on loyalty of
customers who used automatic teller machine services of Krung Thai bank and Kasikorn
Thai Bank in Prachuap Khiri Khan Provincial Area; to study the population characteristics
of customers who used automatic teller machine services of Krung Thai Bank and
Kasikorn Bank in Prachuap Khiri Khan Provincial Area, and to develop index to compare
factors which affected to the loyalty of customers who used automatic teller machine
services of Krung Thai bank and Kasikorn Thai Bank in Prachuap Khiri Khan Provincial
Area. Conceptual framework was based on American Customer Satisfaction Index (ACSI).
Simple random sampling technique was applied to select 409 customers who
used automatic teller machine services of Krung Thai Bank and Kasikorn Thai Bank in
Prachuap Khiri Khan Province to answer self-reported questionnaire. Data was analyzed
by bivariate analysis consisted of t-test, F-test, and correlation analysis.
Research findings revealed that Kasikorn Thai Bank customers’ satisfaction was
statistically significant higher than that of Krung Thai Bank; expectation, perceived
quality, and perceived value had statistically significant relationship with customer
satisfaction and customer satisfaction and recommendation had statistically significant
relationship with customer loyalty. These results implied that loyal customers would
offer recommendations for better services. | en_US |
dc.language.iso | TH | en_US |
dc.publisher | Rajamangala University Of Technology Rattanakosin | en_US |
dc.subject | Satisfaction | en_US |
dc.subject | Krung Thai Bank | en_US |
dc.subject | Kasikorn Thai Bank | en_US |
dc.title | Factors Affected to Loyalty of Customers Who Used Automatic Teller Machine: The Comparative Case Study of Krung Thai Bank (Public Company Limited) and Kasikorn Thai Bank (Public Company Limited) in Prachuabkirikhan Provincial Area | en_US |
dc.title.alternative | ปัจจัยที่ส่งผลต่อความภักดีของผู้ใช้บริการเครื่องฝากถอนเงินอัตโนมัติ : กรณีศึกษาเปรียบเทียบ ธนาคารกรุงไทย จำกัด (มหาชน) กับ ธนาคารกสิกรไทย จำกัด (มหาชน) ในเขตจังหวัดประจวบคีรีขันธ์ | en_US |
dc.type | Independent Study | en_US |