The Perception and need of information: case study on students, instructors and staff of Rajamangala University of Technology Rattanakosin

Abstract

The purposes of this research are: 1) to examine the perception of public relations affairs by students, lectures and staff of Rajamangala University of Technology Rattanakosin through all media channels in Salaya area both Faculty of Engineering and Business Administration; 2) to study about their needs for all media channels and 3) to analyze all problems with the perception and requirement of information. Moreover, the research sample group is 126 students, 48 lectures and 23 staff of Rajamangala University of Technology Rattanakosin in Salaya area both Faculty of Engineering and Business Administration. Furthermore, the simple random sampling method is applied for all these sample groups. Finally, the results of this study are: 1) the perception of public relations affairs by students and lectures and staff at medium 2) their needs for news of public relations affairs through all media at medium that they would like to get more news from website, Facebook, and other media channels 3) problems with the perception and requirement of information at most. They would like to have more powerful and active in public relation news that we should develop more and more in every aspects.