THE EFFECT OF USING ADVERTISING AND GENERAL MESSAGES ON THAI LANGUAGE CRITICAL READING ABILITY : THE FIRST YEAR STUDENTS : POH CHANG ACADEMY OF ARTS

Abstract

The aims of this research were 1) to compare Thai language critical reading ability of the first year students before and after they have read advertising messages and general messages by six thinking hats 2) to compare Thai language critical reading ability of the first year students who reading advertising messages and general messages by six thinking hats. The subjects were the first year students in two classes purposefully selected of Fine Arts, Poh-Chang academy of artsม Rajamangala University of Technology Rattanakosin in the academic year of 2013. There were 30 students in each class : one class was assigned to be the first experimental group was used advertising messages as reading aids while the second experimental group was used general messages as reading aids. The researcher taught each group by six thinking hats 2 hours per week for 6 weeks The research instrument was Thai language critical reading test and lesson plans. The data were analyzed by arithmetic means X , the percentage of arithmetic means, standard deviation (S.D.) and t-test The research results was discovered that : 1) Thai language critical reading ability of the first year students who reading advertising messages and reading general messages were significantly higher than before at the level of .05 and the arithmetic means of students ‘s scores was 7.60 percent higher than before receiving instruction 2) Thai language critical reading ability of the first year students who reading general messages was higher than those who reading advertising messages at the .05 level of significance