Problems and Needs Survey logo and product packaging community, Salaya, NakhonPathom

Abstract

Study on the problems and needs of the community and the product packaging, logo. Salaya Nakhon Pathom province aims to study and gather information, the needs and requirements of the packaging format and logo of the product as well as the issue of information community, there is no badge and packaging that is appropriate for the Community goods by using the questionnaire as a tool to keep a record of information. Do the critical thinking by using percentage values, standard deviation. From the results of the study found that the majority of Community goods, operators have no idea that the logo and packaging. Community goods Salaya Nakhon Pathom province found that the data problems and needs for community-based product logo: Problems in distribution of goods because they don't have the product logo. 2.89 percent, (S.D = 0.86) is moderate. Needs to create a symbol on the product, 3.61 percent (S.D. = 0.22) a very level. The requirement to design emblems, 3.61 percent, (S.D. = 0.22) a very level. The demand represents the unique logo of a community prosper khlongomha. 3.63 percent, (S.D. = 0.21) very level. Understanding and techniques, how to design a logo. 1.87 percent, (S.D. = 0.64) needs a place that sells products, 2.50 percent (S.D. = 0.45) is moderate. For information about requirements and Marketing Coordinator 2.54 percent, (S.D. = 0.41). Most entrepreneurs need assistance from government agencies in regard to the design and branding, is best known, there are a total of 30 people representing 60.00 is the story needs. The design and construction of packaging, there are a total of 10 people as a percentage of new product development, 20.00 is diverse with 5% 10.00 to provide research and product development in a group of 3 people and 6.00 per cent market process marketing strategies. Accounting with minimal requirements. Number 2 people think is 4.00 percent, respectively.