Research Management Mechanism to Drive Research Results and Impacts under the Project Creative Economy to Enhance the Value of Community Products (OTOP) from Local Agricultural Products with New Value Chain Mechanism Nakhon Pathom and Prachuapkhirikhan Province

Abstract

This research aims to build New Value Chain Driving Mechanism of OTOP from local resources by using the concept of creative economy to add value to OTOP from local agricultural products. For management, the project was operated under the Project on “Creative Economy for Adding Value to OTOP from Local Agricultural Products based on New Value Chain Driving Mechanism in Nakhon Pathom and Prachuap Khiri Khan” to meet with defined outcomes and impacts. In addition, the researchers also provided some suggestions obtained from operating this research project and policy suggestions to all organizations. The scope of research area was the areas of Nakhon Pathom and Prachuap Khiri Khan. From the operation, it was found that the operation was performed properly under the system and performance was consistent with demands and context of the areas. These were important factors of this research yielding crops as planned. Based on the Plan for Improving Business Efficiency by using Business Model Canvas (BMC) of pineapple group in Prachuap Khiri Khan, it let to crop development with standard supervision. From utilization of technology, packaging became interesting with local uniqueness. Crops that were the sources of income were as follows: 1) Jelly product from pineapple juice; 2) pineapple pie; and 3) pineapple wine. There were 6 key activities helping to increase value of OTOP of pineapple group in Prachuap Khiri Khan with higher income of local people including: 1) Smart Farm design for pineapple based on internet of things technology; 2) development of grooving machine, fertilizer feeder, and watering machine for Siam Gold pineapple; 3) development of temperature controller for brewing pineapple wine; 4) development of pineapple pie that was food OTOP to meet with 5-star standard; 5) development of packaging for processed pineapple products that would affecting to intention to purchase of consumers in Prachuap Khiri Khan; and 6) development of jelly product from pineapple juice of community enterprise. For coconut group in Nakhon Pathom, Crops that were the sources of income were as follows: 1) coconut products; 2) coconut shell charcoal briquettes; 3) local toys made of coconut wood and coconut shell based on local wisdom and culture; and 4) processed coconut products. There were 6 key activities helping to increase value of OTOP of coconut group in Nakhon Pathom with higher income of local people including: 1) technology on producing biofertilizer from waste for coconut products; 2) innovation on water saving pot made of coconut flakes; 3) Automatic Coconut Shell Charcoal Briquettes Cold-Pressing Machine; 4) development of local toys made of coconut wood and coconut shell based on local wisdom and culture; 5) product development for adding value from local wisdom leading to sustainability of Ngiew Rai Community Enterprise; and 6) processed coconut product development for upgrading OTOP to be ready for entering into market and competition. From analyzing on economic return of the project, it could add value to OTOP from local agricultural products based on New Value Chain Driving Mechanism in Nakhon Pathom and Prachuap Khiri Khan enabling community to have OTOP with higher value with Gross Profit Margin (GPM) calculated to be 26.00% and Operating Profit Margin (OPM) calculated to be 24.70%.